Silvergate Media has announced that Octonauts will be partnering with the Marine Conservation Society (MCS), the leading charity for the protection of UK seas, shores and wildlife. The partnership, which launches this month, will see Octonauts being featured in the MCS supporter magazine, on membership pack collateral and across the Society’s digital platforms. In addition, Octonauts will be collaborating with MCS at some of their key events during 2014 such as the M&S Big Beach Clean Up, the Beachwatch Big Weekend and the Ecover Blue Mile. Lesli Zador, VP Brand & Marketing at Silvergate Media said: “We know that Octonauts is already helping to inspire and educate young children about the ocean and our partnership with MCS reaffirms our serious commitment to the marine conservation values at the core of our brand.
The Marine Conservation Society’s messages mirror ours very closely, not least in the Octonauts’ rallying cry of ‘Explore! Rescue! Protect!’, and we’re delighted to be able to deliver some exciting Octonauts content for their younger members.” Debbie Stenner, Marketing Manager for MCS added: “A vital part of MCS’ work is to inspire and engage young people and their families about marine wildlife and conservation. The partnership with Octonauts will add a whole new dimension to our programme for children and we’re very much looking forward to working together.”